SaaS (Software as a Service)

SaaS is a business model where software is delivered over the internet as a subscription service rather than sold as a one-time purchase. Users access the application through a browser, and you charge monthly or yearly. For vibe coders, SaaS is the most common product type to build — it provides recurring revenue from software you host and maintain.

Example

Instead of selling a downloadable app for $50 once, you build a web-based tool at $19/month. 100 subscribers means $1,900/month in recurring revenue. Users always get the latest version, and you have predictable income.

SaaS is the default business model for vibe-coded products. Build once, charge monthly, improve continuously.

Why SaaS Works for Vibe Coders

  • Recurring revenue — Predictable income from subscriptions
  • Web-based — No app store approval, instant updates
  • AI-powered — Many SaaS products use AI as a core feature
  • Scalable — Same code serves 10 or 10,000 users
  • Fast to build — AI accelerates the development cycle

SaaS Building Blocks

Every SaaS needs:

ComponentPurpose
AuthenticationUser login and signup
DashboardWhere users do the work
BillingSubscription management
SettingsUser preferences and account
Landing pageMarketing and conversion

SaaS Metrics That Matter

  • MRR — Monthly Recurring Revenue (total subscription income)
  • Churn — How many subscribers cancel each month
  • LTV — Lifetime Value (total revenue per customer)
  • CAC — Customer Acquisition Cost (cost to get each customer)

From Side Project to SaaS

  1. Solve your own problem — Build something you'd use
  2. Ship an MVP — Core feature only
  3. Get first users — Friends, communities, social media
  4. Add billing — Stripe, Lemon Squeezy, or Paddle
  5. Iterate based on feedback — Users tell you what to build next

Further Reading