Lemon Squeezy

Lemon Squeezy simplifies selling digital products by acting as your merchant of record—they handle sales tax, VAT, and compliance so you don't have to. It's particularly compelling for indie developers and small teams selling software globally.

Key Features:

• Merchant of Record - They handle tax obligations, not you
• Global Tax Compliance - VAT, GST, and sales tax managed automatically
• Subscription Management - Recurring billing with customer portal
• License Keys - Software licensing built in

Why Lemon Squeezy:

• Tax Handled - No registering for VAT in multiple countries
• Simple Pricing - Percentage of sales, no monthly fees
• Developer Friendly - Clean API and webhooks
• Beautiful Checkout - Conversion-optimized by default

What's included:

• Payment Processing - Cards and PayPal worldwide
• Customer Portal - Self-service subscription management
• Affiliate System - Built-in affiliate tracking
• Analytics - Revenue and customer insights

For indie hackers and small SaaS businesses, the merchant of record model is transformative. Instead of understanding tax law in every country you sell to, you let Lemon Squeezy handle it. The tradeoff is higher percentage fees, but for many businesses the simplicity is worth it.